Yolo Group has appointed Lara Falzon as the Chief Executive Officer of its B2B brands, a move that underpins the company’s commitment to sustained global growth.

Falzon is the second high profile C-suite hire for Yolo Group in 2025, following the appointment of Jean Claude Magri to Chief Financial Officer in January. She brings more than a decade of leadership experience from Tier 1 names such as AvatarUX, where she served as CEO, as well as Bragg, NetEnt, Evoke and Red Tiger Gaming.

Her appointment comes at a pivotal time for Yolo Group’s B2B product ecosystem, which includes aggregation platform Hub88 and flagship live casino provider Live88, along with Odds88 and OneTouch. The company seeks to scale in online casino and sports betting verticals with significant investment in new technology and partnerships.

Jose Micallef, CEO at Yolo Group Middle East, said: “Lara brings exceptional industry insight gained over many years, along with a track record of delivering impressive results. I am delighted to hand over the baton to such a strong leader.

“Lara’s leadership is exactly what is needed for Yolo Group’s continued successful expansion and will ensure the delivery of next-generation solutions that fuel the success of our partners.”

 Lara Falzon, CEO of Yolo Group’s B2B brands, said: “I’m thrilled to join Yolo Group during one of the most exciting periods in the company’s history. As proven by its success so far this year, there is enormous potential for innovation, strengthening partnerships and scaling across global markets. 

“I look forward to working alongside Yolo’s exceptionally talented team to achieve our shared goals.”